A manufacturer may be forced to use multichannel distribution because a big retail chain wants to deal directly with it instead of wholesalers.
Correct Answer:
Verified
Q62: Exclusive distribution is selling through only one
Q63: A manufacturer that uses several competing channels
Q64: Exporters usually work with specialists who can
Q65: Exporting has an advantage compared to other
Q66: General Motors (GM), a U.S. automotive manufacturer,
Q68: Horizontal agreements to limit sales by territory
Q69: Vertical agreements to limit sales by customer
Q70: Compared to intensive distribution, selective distribution gives
Q71: Multichannel distribution occurs when a producer uses
Q72: Reverse channels are used when multichannel distribution
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