Which of the following statements does not accurately characterize place decisions?
A) Place decisions involve stocking the right quantities of products.
B) Place decisions involve identifying appropriate locations for products.
C) Place decisions must analyze when customers will want or need products.
D) Place decisions typically involve channel partners.
E) Place decisions are easier to change compared to price, promotion, and product decisions.

Question

Quizplus · Accepted Answer

Place decisions, also known as distribution decisions, involve choosing the right channels, intermediaries, and locations to make the product accessible and available to target customers. While some aspects of place decisions, such as identifying appropriate locations and channel partners, may involve some level of analysis and effort, they can be relatively easier to change compared to other marketing mix decisions such as price, promotion, and product decisions. Therefore, E is the statement that does not accurately characterize place decisions.

Which of the Following Statements Does Not Accurately Characterize Place