A channel of distribution:
A) is any series of firms or individuals who participate in the flow of goods and services from producer to consumer or final user.
B) is only needed when products must be stored.
C) must include one or more intermediaries.
D) is only needed when products are sold indirectly.
E) None of these alternatives is a good answer.

Question

Quizplus · Accepted Answer

A channel of distribution is not limited to just storage or indirect sales. It includes any series of firms or individuals who participate in the flow of goods and services from producer to consumer or final user. Therefore, option A is the best choice.

A Channel of Distribution