Which of the following statements about Place is FALSE?
A) Place variations are required when target markets have different needs.
B) Product classes suggest Place objectives.
C) Place decisions have relatively little impact on competition in a product-market.
D) Place decisions have longer-run implications than Price decisions.
E) Place decisions need to consider when customers want products.

Question

Quizplus · Accepted Answer

Place decisions can have a significant impact on competition in a product-market. For example, the location of a store can directly affect the ability of a competitor to attract customers in the same area.

Which of the Following Statements About Place Is FALSE