Why do producer prefer direct distribution?
A) because it has more business transactions
B) because they can handle orders that are smaller in size
C) because they want to maintain control of the marketing mix
D) because customers are usually widely dispersed across geographic areas
E) because business products always use direct distribution

Question

Quizplus · Accepted Answer

One reason a producer chooses direct distribution is because it wants to maintain control of the marketing mix. Wholesalers and retailers usually carry competing products and will make decisions that are in their own interests-and this may not always be aligned with the interests of an individual producer.

Why Do Producer Prefer Direct Distribution