Direct _____ involves personal sales contact between a representative of the company and an individual consumer.
A) marketing
B) selling
C) distribution
D) servicing
E) pricing

Question

Quizplus · Accepted Answer

Direct selling involves a face-to-face sales interaction between a sales representative and an individual consumer. It is a part of the overall marketing process, but specifically refers to the act of selling the product or service directly to the customer. Distribution, servicing, pricing, and marketing all play a role in the overall sales process, but are not the same as direct selling.

Direct _____ Involves Personal Sales Contact Between a Representative of the Company