Throughout the world, Sony sells its televisions through retailers. Which of the following is probably a reason for using this indirect distribution strategy?
A) Sony's customers prefer to buy direct from Sony.
B) Sony's customers do not know which intermediaries sell its televisions.
C) Sony has limited financial resources.
D) Sony could more effectively serve customers by selling to them through its website.
E) Sony believes that some intermediaries can serve customer needs better than Sony and at lower cost.

Question

Quizplus · Accepted Answer

Sony believes that some intermediaries can serve customer needs better than Sony and at a lower cost. This is a common reason for companies to use indirect distribution strategies. It allows them to reach a wider customer base and take advantage of the resources and expertise of intermediaries who are better equipped to handle certain aspects of the distribution process, such as logistics, inventory management, and customer service.

Throughout the World, Sony Sells Its Televisions Through Retailers