In which of the following distribution channels is the firm most likely to maintain control of the marketing mix?
A) Direct
B) Indirect
C) Cooperative
D) Layered
E) Horizontal

Question

Quizplus · Accepted Answer

In a direct distribution channel, the firm has complete control over the marketing mix, as they are selling their products directly to the customers without the involvement of intermediaries. The firm can decide on the product, price, promotion, and distribution strategies without any interference from intermediaries. Therefore, the firm is most likely to maintain control of the marketing mix in the direct distribution channel.

In Which of the Following Distribution Channels Is the Firm