Which of the following statements about direct channel systems is FALSE?
A) There is no reliance on independent intermediaries whose objectives may be different from the producer's objectives.
B) Suitable intermediaries are always available even when they're needed at the last minute.
C) The producer can be more aware of changes in customer attitudes.
D) Direct channels are more typical with business products than with consumer products.
E) None of these statements about direct channel systems is FALSE.

Question

Quizplus · Accepted Answer

This statement is false because suitable intermediaries may not always be available, especially at the last minute. Direct channel systems involve selling directly to customers without intermediaries, so there is no option for last-minute intermediaries.

Which of the Following Statements About Direct Channel Systems Is