Which of the following statements about direct-to-customer channels is False?
A) Most consumer products are sold via direct-to-customer channels.
B) Producers must sometimes use direct-to-customer channels because suitable intermediaries are not available.
C) Many business products are sold via direct-to-customer channels.
D) Service firms often use direct-to-customer channels.
E) "Direct marketing" does not mean that a firm uses direct-to-customer channels.

Question

Quizplus · Accepted Answer

Most consumer products are actually sold through intermediaries such as retailers, wholesalers, and distributors. While some products may be sold directly to customers, it is not the most common sales channel for consumer products.

Which of the Following Statements About Direct-To-Customer Channels Is False