Direct marketing is
A) personal sales contact between a representative of the company and an individual consumer.
B) primarily concerned with the degree of market exposure.
C) direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling.
D) an effort to sell through only one intermediary.
E) a strategy that works best when a producer has little working capital.

Question

Quizplus · Accepted Answer

Direct marketing involves direct communication between the seller and individual customers using a promotion method other than face-to-face personal selling, such as mail, email, or telemarketing. It is a way for companies to target specific consumers with personalized messages and offers, rather than relying on mass advertising to reach a broad audience.

Direct Marketing Is