Intermediaries in indirect channels of distribution:
A) Often perform functions that producers cannot perform efficiently by themselves.
B) Do not provide additional convenience to consumers.
C) Increase the need for producers to make large investments in distribution facilities and personnel.
D) Make it necessary for producers to carry more inventories.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Intermediaries in indirect channels of distribution, such as wholesalers and retailers, often perform functions such as storage, transportation, and promotion that producers cannot perform efficiently by themselves. This allows producers to focus on their core competencies while relying on intermediaries to handle other aspects of the distribution process.

Intermediaries in Indirect Channels of Distribution