Choosing an indirect channel probably will be better than a direct channel if a producer wants to:
A) provide special technical service.
B) make it easier to do marketing research.
C) be more sensitive to coming changes in customer needs and attitudes.
D) obtain a very aggressive selling effort.
E) adjust large discrepancies of quantity and assortment.

Question

Quizplus · Accepted Answer

Indirect channels often involve intermediaries such as wholesalers and retailers who can handle large discrepancies of quantity and assortment, making it easier for producers to distribute their products without having to deal directly with these challenges themselves.

Choosing an Indirect Channel Probably Will Be Better Than a Direct