To help producers manage discrepancies between what gets produced and what customers need, channel specialists perform _____ activities, such as accumulating, bulk-breaking, sorting, and assorting.
A) channel
B) regrouping
C) direct marketing
D) promotion
E) selective distribution

Question

Quizplus · Accepted Answer

Channel specialists perform regrouping activities to adjust the discrepancies between production and customer needs. These activities include accumulating (gathering products from several producers), bulk-breaking (dividing larger quantities into smaller ones), sorting (separating products into grades and qualities), and assorting (building product assortments needed by their customers), all of which are aimed at ensuring the right products reach the right customers in the right quantities.

To Help Producers Manage Discrepancies Between What Gets Produced and What