A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time. But a bookstore orders only a few copies of each book since its customers want to select from a wide variety. This example shows
A) why discrepancies of quantity occur.
B) why both discrepancies of quantity and assortment occur.
C) neither discrepancies of assortment or quantity.
D) why discrepancies of assortment occur.
E) multichannel distribution.

Question

Quizplus · Accepted Answer

This example illustrates discrepancies of quantity because the publisher produces large quantities, while the bookstore orders small quantities. It also shows discrepancies of assortment because the bookstore wants to offer a wide variety of books to its customers, indicating a need for a mix of different titles rather than a large quantity of a single title.

A Publisher of Photography Books Finds That It Is Cost-Effective