The desirability of a common "product-market commitment" is based on the idea that:
A) each member of the channel should focus on a different target market.
B) the whole channel is competing with other channel systems.
C) the producer should always be the "channel captain."
D) a channel can eliminate the marketing functions.
E) All of these ideas are relevant.

Question

Quizplus · Accepted Answer

The common "product-market commitment" is based on the idea that the whole channel is competing with other channel systems. It is necessary to have a common strategy and commitment to compete effectively with other channels in the market. The other options listed are not the basis for the common product-market commitment.

The Desirability of a Common "Product-Market Commitment" Is Based on the Idea