Marketers need to foster cooperation with various members of a channel system to prevent:
A) channel competition.
B) channel confusion.
C) channel conflict.
D) channel changing.
E) channel surfing.

Question

Quizplus · Accepted Answer

Channel conflict can arise when different members of the channel system have conflicting goals or interests. Cooperation between marketers and channel members can help prevent or manage these conflicts.

Marketers Need to Foster Cooperation with Various Members of a Channel