____ conflict occurs between firms at different levels in the channel of distribution.
A) Vertical
B) Diagonal
C) Horizontal
D) Parallel
E) Cyclical

Question

Quizplus · Accepted Answer

Vertical conflict occurs when there is a disagreement or competition between firms at different levels in the channel of distribution, such as manufacturers and wholesalers or wholesalers and retailers. This is in contrast to horizontal conflict, which occurs between firms at the same level in the distribution channel, and cyclical conflict, which occurs when there is a cyclical pattern of conflict and cooperation between firms in the distribution channel. Parallel conflict and diagonal conflict are not commonly used terms in distribution channel conflicts.

____ Conflict Occurs Between Firms at Different Levels in the Channel