Nature Fresh Cereal does not feel satisfied with the location and amount of shelf space it is given at Sunshine Health Food Markets. This creates a source of
A) vertical conflict.
B) diagonal conflict.
C) horizontal conflict.
D) parallel conflict.
E) placement conflict.

Question

Quizplus · Accepted Answer

Vertical conflict occurs between different levels within the same channel, such as between a manufacturer and a retailer, which is the case here with Nature Fresh Cereal (manufacturer) and Sunshine Health Food Markets (retailer).

Nature Fresh Cereal Does Not Feel Satisfied with the Location