A wine producer wants a supermarket manager to display its wines in a desirable end-of-aisle location, but the supermarket manager refuses to give that valuable real estate to this producer. This is an example of __________ conflict.
A) contractual
B) vertical
C) corporate
D) horizontal
E) administered

Question

Quizplus · Accepted Answer

This is an example of vertical conflict because it involves a conflict between different levels of the distribution channel – the wine producer and the supermarket manager.

A Wine Producer Wants a Supermarket Manager to Display Its