____ conflict occurs between firms at the same level in the channel of distribution.
A) Vertical
B) Diagonal
C) Horizontal
D) Parallel
E) Cyclical

Question

Quizplus · Accepted Answer

Horizontal conflict occurs between firms that are at the same level in the distribution channel, such as between two retailers or two wholesalers who are competing for the same customers. Vertical conflict, on the other hand, occurs between firms at different levels in the channel, such as between a manufacturer and a retailer or between a wholesaler and a distributor. Diagonal, parallel, and cyclical conflict are not commonly recognized types of channel conflict.

____ Conflict Occurs Between Firms at the Same Level in the Channel