A local TV retailer hires knowledgeable salespeople to explain the differences among its models to customers, but a nearby discount store with very few sales staff sells the same TVs at a lower price. This is an example of __________ conflict.
A) horizontal
B) traditional
C) vertical
D) contractual
E) corporate

Question

Quizplus · Accepted Answer

This is an example of horizontal conflict, which occurs between businesses at the same level in the distribution channel, such as two retailers competing for the same customers.

A Local TV Retailer Hires Knowledgeable Salespeople to Explain the Differences