Some channel conflict may
A) be inevitable when channel members have different objectives.
B) be useful if that is what it takes for customers at the end of the channel to receive better value.
C) be avoided when a producer does not sell identical products through different (competing) channels.
D) be reduced if there is a channel captain who thinks about all of the members of a channel and helps to direct their activities.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

All of the given alternatives are correct. Channel conflict can arise due to different objectives among channel members or competition between channels selling identical products. However, it can also be useful if it leads to better value for end customers. Channel conflict can be reduced by having a channel captain who guides and directs the activities of all channel members.

Some Channel Conflict May