To reduce conflicts in channels, a firm should:
A) Offer different products through each channel.
B) Provide some compensation to members of the older channel.
C) Treat channel partners fairly even when one partner is more powerful.
D) Focus on segments not currently served by existing channels.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

A firm should offer different products through each channel to reduce conflicts in channel. Additionally, it should provide some compensation to members of the older channel, treat channel partners fairly even when one partner is more powerful, and focus on segments not currently served by existing channels. All of these alternatives are correct and can help reduce conflicts in channels.

To Reduce Conflicts in Channels, a Firm Should