_____ is a manager who helps directs the activities of a whole channel and tries to avoid or solve channel conflicts.
A) A channel executive
B) A channel captain
C) A distribution manager
D) Channel coordinator
E) Distribution leader

Question

Quizplus · Accepted Answer

A channel captain is a leading company or manager within a marketing channel who exercises authority and power over the activities of other channel members, aiming to coordinate, direct, and support the channel to reduce conflicts and improve its efficiency.

_____ Is a Manager Who Helps Directs the Activities of a Whole