Which of the following is true of a producer-led channel system?
A)The intermediaries do not support the producer at any stage.
B)The system is implemented when producers are small.
C)Intermediaries select the target market,while producers develop the product.
D)The system is effective when a producer's brand requires penetration pricing.
E)Producers fix the prices of their offerings.

Question

Quizplus · Accepted Answer

In a producer-led channel system,producers select the target market,develop Products,set Price structures,invest in consumer and channel Promotions,and develop the Place setups.Intermediaries are then expected to finish the Promotion job in their respective Place.

Which of the Following Is True of a Producer-Led Channel