In a _____ the whole channel focuses on the same target market at the end of the channel.
A) vertical marketing system
B) horizontal marketing system
C) parallel marketing system
D) diagonal marketing system
E) linear marketing system

Question

Quizplus · Accepted Answer

In a vertical marketing system, the whole channel (from manufacturers to retailers) coordinates and focuses on the same target market. This type of system often results in more efficient and effective distribution and promotion of products.

In a _____ the Whole Channel Focuses on the Same