When planning channels of distribution,a marketing manager should know that
A) vertically integrated systems are seldom used-because of the difficulty of maintaining control.
B) a contractual system offers both flexibility and stability for its members.
C) the disadvantage of a corporate channel system is reduced control over distribution activities.
D) the disadvantage of an administered system is that it is a very formal arrangement.
E) none of these alternatives is correct.

Question

Quizplus · Accepted Answer

By developing contractual channel systems firms can often gain the advantages of vertical integration yet retain some of the flexibility of a traditional channel system.

When Planning Channels of Distribution,a Marketing Manager Should Know That