"Selective distribution" means selling through:
A) retailers but not wholesalers.
B) multichannel distribution.
C) all responsible and suitable wholesalers.
D) only those wholesalers and retailers who give the product special attention.
E) only one wholesaler or retailer in each geographic area.

Question

Quizplus · Accepted Answer

Selective distribution involves selling through a limited number of wholesalers and retailers who are chosen based on their ability to give the product special attention, such as providing expert advice or offering a high level of customer service. This approach is often used for premium or luxury products.

"Selective Distribution" Means Selling Through