Intensive distribution is
A) selling through only those wholesalers or retailers who will give the product special attention.
B) selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product.
C) selling through only one wholesaler or retailer in a particular geographic area.
D) making a product available widely enough to satisfy target customers' needs but not exceed them.
E) used to gain some of the advantages of exclusive distribution-while still achieving fairly widespread market coverage.

Question

Quizplus · Accepted Answer

Intensive distribution involves selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product. The goal is to make the product widely available to customers in order to satisfy their needs and increase sales. This approach is different from exclusive distribution, which limits the number of retailers or wholesalers who can sell the product, and from selective distribution, which involves selling the product through a limited number of chosen retailers or wholesalers who have been carefully chosen based on certain criteria. Intensive distribution is particularly useful for products with broad appeal, such as consumer goods and convenience products.

Intensive Distribution Is