Intensive distribution is often very appropriate for:
A) shopping products and convenience products.
B) convenience products and business supplies.
C) business products of all classes.
D) unsought products and specialty products.
E) shopping, specialty, and unsought products.

Question

Quizplus · Accepted Answer

Intensive distribution is a strategy where a product is made available in as many outlets as possible. It is most appropriate for convenience products, which are items that consumers need frequently and with minimal effort, and business supplies, which businesses need to operate smoothly and would prefer to buy from easily accessible locations.

Intensive Distribution Is Often Very Appropriate For