Which of the following is true of selective distribution?
A) It is commonly needed for convenience products and business supplies used by all offices.
B) It is selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product.
C) It is selling through only one intermediary in a particular geographic area.
D) It is making a product available widely enough to satisfy target customers' needs but not exceed them.
E) It is selling through only those intermediaries who will give the product special attention.

Question

Quizplus · Accepted Answer

Selective distribution involves selling through intermediaries who will give the product special attention, ensuring that the product is available to target customers without saturating the market.

Which of the Following Is True of Selective Distribution