The 80/20 rule-that 80 percent of a company's sales often come from just 20 percent of its customers-is a good reason for marketers to use:
A) selective distribution.
B) intensive distribution.
C) exclusive distribution.
D) international distribution.
E) multichannel distribution.

Question

Quizplus · Accepted Answer

Selective distribution allows marketers to focus their efforts on the 20 percent of customers that generate the majority of sales, rather than diluting their resources across all potential customers. This strategy can also help maintain brand reputation and exclusivity.

The 80/20 Rule-That 80 Percent of a Company's Sales Often