A selective distribution policy might be used to avoid selling to wholesalers or retailers that:
A) Place orders that are too small.
B) Make too many returns.
C) Request too much service.
D) Have poor credit.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

A selective distribution policy can be used to carefully choose which retailers or wholesalers to sell to in order to ensure they have a certain level of service, credit, and ordering habits. Avoiding those who place small orders, make many returns, request excessive service, or have poor credit can help to maintain both the brand reputation and profitability. Therefore, all of these alternatives are correct.

A Selective Distribution Policy Might Be Used to Avoid Selling