"Exclusive distribution" means selling through:
A) the most prestigious retail outlets.
B) only one wholesaler or retailer in a particular geographic area.
C) only responsible and suitable retailers or wholesalers.
D) retailers that handle specialty products.
E) only those wholesalers or retailers who will give the product special attention.

Question

Quizplus · Accepted Answer

Exclusive distribution refers to the strategy of selling a product only through a single wholesaler or retailer in a particular geographic area. This limits the availability of the product and creates a perception of exclusivity, which can help to strengthen brand image and appeal to certain customer segments.

"Exclusive Distribution" Means Selling Through