Which of the following statements about ideal market exposure is true?
A) As a firm goes from exclusive to intensive distribution, it loses progressively more control over price and service offered by retailers.
B) A producer usually should seek maximum market exposure.
C) Intensive distribution means trying to sell through all retail stores.
D) It is necessary to get almost 100 percent market exposure to justify national promotion.
E) All of these statements about ideal market exposure are true.

Question

Quizplus · Accepted Answer

As a firm increases its distribution intensity from exclusive to intensive, it typically loses control over how its products are priced and serviced by retailers, as more retailers are involved.

Which of the Following Statements About Ideal Market Exposure Is