A producer using several competing channels to distribute its products to its target market is using ______________ distribution.
A) multichannel
B) intensive
C) administered
D) horizontal
E) selective

Question

Quizplus · Accepted Answer

Multichannel distribution refers to the use of several channels to reach a target market, such as selling through both a physical retail store and an online marketplace. This strategy allows for greater reach and convenience for customers, as well as potentially increased sales and market share for the producer.

A Producer Using Several Competing Channels to Distribute Its Products