Producers often have to use "multichannel distribution":
A) because they want to sell both direct with a website and indirectly through intermediaries.
B) because big retail chains want to deal directly with producers.
C) because competitors use a variety of channels.
D) because present channel members are doing a poor job.
E) All of these are valid reasons for producers to use multichannel distribution.

Question

Quizplus · Accepted Answer

All of these are valid reasons for producers to use multichannel distribution. Producers may use multiple channels to reach a diverse set of customers, to have a backup plan in case one channel fails, to meet the demands of retail chains, or to keep up with competing businesses that use multiple channels.

Producers Often Have to Use "Multichannel Distribution