The need for reverse channels may arise in all of the following situations EXCEPT
A) a consumer buys something in error and wants to return it.
B) a firm makes an error in completing an order.
C) a product is recalled for safety reasons.
D) a consumer changes her mind after purchasing a product.
E) All of these create a need for reverse channels.

Question

Quizplus · Accepted Answer

All the situations listed (A through D) involve scenarios where a product needs to be returned or recalled, which necessitates the use of reverse channels. Reverse channels facilitate the process of moving goods from the consumer back to the producer or a handling facility for reasons such as returns, recalls, or errors.

The Need for Reverse Channels May Arise in All of the Following