The lowest cost and lowest risk way to enter a foreign market is through
A) a joint venture.
B) licensing.
C) management contracting.
D) a direct investment.
E) exporting.

Question

Quizplus · Accepted Answer

Exporting is the lowest cost and lowest risk way to enter a foreign market, as it involves simply selling products or services to customers in the foreign market without physically setting up operations there. This allows companies to test the waters and gain experience in the foreign market before committing to more expensive and complex entry modes such as direct investment or joint ventures.

The Lowest Cost and Lowest Risk Way to Enter a Foreign