______________ (as a way to enter foreign markets) means selling the right to use some process, trademark, patent, or other right for a fee.
A) Licensing
B) Management contracting
C) Direct investment
D) Joint venturing
E) Exporting

Question

Quizplus · Accepted Answer

Licensing involves selling the right to use a process, trademark, patent, or other right for a fee, making it a common way to enter foreign markets without making direct investments or forming joint ventures.

______________ (As a Way to Enter Foreign Markets) Means Selling