Sunkist sells foreign companies the right to use the Sunkist brand on soft drinks and citrus juices sold outside the United States.Sunkist gets both an initial fee and a royalty on the sale of goods bearing its brand name.Sunkist is engaged in:
A) exporting.
B) management contracting.
C) licensing.
D) joint venturing.
E) None of these is a good answer.

Question

Quizplus · Accepted Answer

Licensing means selling the right to use some process, trademark, patent, or other right for a fee or royalty.

Sunkist Sells Foreign Companies the Right to Use the Sunkist