A product that is new in any way for the company concerned is a new product.
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Q42: The first step in new-product development is
Q43: Market testing can be risky because it
Q49: When planning new products, managers need not
Q51: Experts estimate that 80 to 95 percent
Q53: Even in a full-scale market test, the
Q54: Discontinuous innovations require that customers change behavior
Q55: A new-product development process helps make sure
Q60: A high percentage of new-product ideas survive
Q66: Product liability means the legal obligation of
Q71: Product managers are especially common in small,
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