In the new-product development process,the burden is on the new-product idea to prove itself or be rejected.

Name: In the new-product development process,the burden is on the new-product idea to prove itself or be rejected.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Any new-product development process has to be continuously evaluated for its likely profitability and return on investment.The hypothesis tested is that the new idea will not be profitable,and this puts the burden on the new idea to prove itself or to be rejected.

In the New-Product Development Process,the Burden Is on the New-Product