Marketing managers should recognize that:
A) product life cycles appear to be getting longer.
B) every segment within a market has the same product life cycle.
C) the product life cycle describes the sales and profits of individual products, not industry sales and profits.
D) firms that enter mature markets have to compete with established firms for declining industry profits.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Firms entering mature markets face competition from established firms, and the overall industry profits may be declining as the market reaches saturation.

Marketing Managers Should Recognize That