Regarding product life cycle planning, good marketing managers know that:
A) a "me-too" new brand may immediately enter during market growth or market maturity.
B) every brand must go through the sales decline stage.
C) market introduction is usually profitable for the innovator.
D) any change in an existing product results in a new product life cycle.
E) All of these alternatives are true.

Question

Quizplus · Accepted Answer

"Me-too" brands, which are similar to already established products, often enter the market during the growth or maturity stages, taking advantage of the established market and consumer demand. Every brand does not necessarily go through the sales decline stage, as successful products can maintain their sales for a longer period of time. Market introduction is not always immediately profitable for the innovator, as there may be significant costs associated with introducing a new product to the market. A change in an existing product may result in a new product life cycle, but it depends on the extent of the change and whether it represents a completely new product.

Regarding Product Life Cycle Planning, Good Marketing Managers Know That