It is usually more difficult to provide consistent quality for goods as opposed to services.
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Q3: A service mark is the same as
Q4: A product line is a set of
Q5: Goods are typically mass-produced in a factory
Q6: A service is not a "Product" because
Q7: The "Product" area is concerned with what
Q9: Goods are intangible and services are tangible.
Q10: A product assortment is the set of
Q11: Brand familiarity means how well customers recognize
Q12: The definition of quality focuses on the
Q13: Product means the need-satisfying offering of a
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