Brand preference means customers usually choose the brand over other brands, perhaps out of habit or past experience.

Question

Quizplus · Accepted Answer

Brand preference refers to a customer's tendency to choose a particular brand over other brands due to their past experience, satisfaction, reputation, quality, or other reasons. This can be based on habit, familiarity, trust, or other factors that influence their perception and decision-making process.

Brand Preference Means Customers Usually Choose the Brand Over Other