Brand names that convey a positive image in one language may be meaningless in another.
Correct Answer:
Verified
Q23: A product which has no brand other
Q24: Brand insistence means that target customers usually
Q25: Brand equity is the value of the
Q26: There is no real reason for a
Q27: Family brands may cut promotion costs because
Q29: Brand preference means customers usually choose the
Q30: The "battle of the brands" hurts consumers
Q31: If a trademark is to be used
Q32: Dealer brands are brands created by producers.
Q33: A marketing manager should make sure the
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