Brand equity is likely to be lower if customers insist on buying a product and retailers are eager to stock it.

Question

Quizplus · Accepted Answer

The statement suggests that there is high demand for the product, which can actually increase brand equity if the product consistently meets customers' expectations and performs well in the market. Therefore, it is more likely that brand equity would be higher if customers insist on buying a product and retailers are eager to stock it.

Brand Equity Is Likely to Be Lower If Customers Insist